About

Creativity, professionalism, expertise

We are a multinational design company with an exceptional reputation in the transport and hospitality sectors. We offer talent, energy, curiosity and the most progressive design tools and methodologies to turn complex challenges into compelling customer experiences.
Our work enables the most exciting brands in the world to create the environments, objects, buildings and vehicles of the future.
From our offices around the world, we partner with outstanding companies to help them connect with their customers.

Selected clients

Selected awards

  • Skytrax Best Business Class
    Singapore Airlines
    2017, 2016, 2015, 2014, 2011, 2010, 2008, 2007
    Skytrax Best Business Class
    Cathay Pacific
    2012
  • Five Star Rating
    The Pierre, New York
    2017
  • Best Business Class
    Singapore Airlines
    2016
    Best Business Class
    Cathay Pacific
    2014, 2015
  • Best Hotel in the World
    Umaid Bhawan Palace, Jodhpur
    2016
  • Silver Award Best Residential Design | Apartment > 2,001 sqft
    Tomlinson Heights
    2019
    Best Restaurant
    iL Lido at The Cliff
    2016
    Best Restaurant
    Aura
    2016
    Silver Award F&B Design
    Osteria Art
    2015
    Silver Award Hospitality Design
    Cape Weligama
    2015
  • Best Business Class
    Singapore Airlines
    2014
    Best Business Class
    Cathay Pacific
    2013
  • Premium Class Products
    Cathay Pacific
    2012
    Passenger Comfort
    US Airways
    2010
  • Favourite Business Hotel in India
    The Taj Mahal Palace, Mumbai
    2014
    Best Overseas Business Hotel
    The Taj Mahal Palace, Mumbai
    2014
    Best Family Hotel
    The Taj Mahal Palace, Mumbai
    2015
    The Gold List 2019
    Umaid Bhawan Palace, Jodhpur
    2019
  • APEX Best Passenger Comfort Innovation
    Singapore Airlines
    2016
    APEX Best Cabin Innovation
    flydubai B737 MAX8
    2018
    APEX Best Passenger Comfort Innovation
    flydubai B737 MAX8
    2018
  • Furniture Design Winner
    Singapore Airlines
    2014
  • Best City Hotel
    The Taj Mahal Palace, Mumbai
    2010
  • Best Overall Hotel Experience
    The Pierre, New York
    2010
  • Business Class Seat
    Singapore Airlines
    2008
  • Elliott Koehler
    Creative Director, London

    Elliott Koehler is a globally accomplished designer currently positioned as the Creative Director at the International design agency, JPA Design.

    The London studio is split between transportation and interior design and has worked with brands such as Cathay Pacific, Singapore Airlines, the Taj Group, Belmond Venice Simplon Orient Express and Boom supersonic. In over 30-years since JPA Design was formed, the agency has placed a focus on future experiences driven by human centred research to craft the next generation of products that will further shape our lives.

    Elliott graduated from the top design school, College for Creative Studies, in Detroit MI, USA in 2010 and began his career as a diverse Product Designer at General Electric where he led the design of the Connected Home Division of GE Products as well as all appliances in the home. In 2015 Elliott moved to the UK and joined the London based studio LAYER before starting his current role at JPA in 2019.

    Elliott's focus as Creative Director is creating a studio that will define the way we work, live and communicate in the future, exploring the possibilities of transportation, materials and the next generation of human interactions.