About

Creativity, professionalism, expertise

We are a multinational design company with an exceptional reputation in the transport and hospitality sectors. We offer talent, energy, curiosity and the most progressive design tools and methodologies to turn complex challenges into compelling customer experiences.
Our work enables the most exciting brands in the world to create the environments, objects, buildings and vehicles of the future.
From our offices around the world, we partner with outstanding companies to help them connect with their customers.

Selected clients

Selected awards

  • Skytrax Best Business Class
    Singapore Airlines
    2017, 2016, 2015, 2014, 2011, 2010, 2008, 2007
    Skytrax Best Business Class
    Cathay Pacific
    2012
  • Five Star Rating
    The Pierre, New York
    2017
  • Best Business Class
    Singapore Airlines
    2016
    Best Business Class
    Cathay Pacific
    2014, 2015
  • Best Hotel in the World
    Umaid Bhawan Palace, Jodhpur
    2016
  • Silver Award Best Residential Design | Apartment > 2,001 sqft
    Tomlinson Heights
    2019
    Best Restaurant
    iL Lido at The Cliff
    2016
    Best Restaurant
    Aura
    2016
    Silver Award F&B Design
    Osteria Art
    2015
    Silver Award Hospitality Design
    Cape Weligama
    2015
  • Best Business Class
    Singapore Airlines
    2014
    Best Business Class
    Cathay Pacific
    2013
  • Premium Class Products
    Cathay Pacific
    2012
    Passenger Comfort
    US Airways
    2010
  • Favourite Business Hotel in India
    The Taj Mahal Palace, Mumbai
    2014
    Best Overseas Business Hotel
    The Taj Mahal Palace, Mumbai
    2014
    Best Family Hotel
    The Taj Mahal Palace, Mumbai
    2015
    The Gold List 2019
    Umaid Bhawan Palace, Jodhpur
    2019
  • APEX Best Passenger Comfort Innovation
    Singapore Airlines
    2016
    APEX Best Cabin Innovation
    flydubai B737 MAX8
    2018
    APEX Best Passenger Comfort Innovation
    flydubai B737 MAX8
    2018
  • Furniture Design Winner
    Singapore Airlines
    2014
  • Best City Hotel
    The Taj Mahal Palace, Mumbai
    2010
  • Best Overall Hotel Experience
    The Pierre, New York
    2010
  • Business Class Seat
    Singapore Airlines
    2008
  • Samiha Al Hashimi
    Partner & Managing Director, Dubai
    Design with distinction is our simple philosophy, we bring value to the project and work closely with our clients and their teams to understand their aspirations and ensure all aspects of design and implementation run perfectly together.

    Samiha founded the award winning interior design studio S2 Interiors in Dubai back in 2015. As founder and managing director she spearheaded the business and successfully managed and completed major projects in the industry. Some notable projects include working for global property developers EMAAR and hospitality and retail projects for the property developer Nakheel which includes Avani Ibn Battuta Hotel, Hilton Double Tree Hotel Al Khail and the upcoming Al Khail Avenue Mall. She also worked closely with the Governments of Dubai and Sharjah on commercial and luxury leisure projects, designing the ladies club resort and labour courts. Samiha is from the UAE and holds a BA degree in Business Administration. 

    The newly merged JPA Design and S2 INTERIORS marks an exciting chapter, it enables the studio to strengthen its commitment to offer exceptional designs and deliver comprehensive services combined with creativity, technical expertise and attention to detail. Samiha is the Partner and Managing Director of JPA Design in Dubai and is currently working on the new Centara Resort in Deira Island, the first of its kind in the Middle East, in addition to other commercial interiors projects in the hospitality, retail and residential sectors.