Journal

Back to journal
Aviation Thought pieces
Re-imagining the humble aviation cart
Traditionally the aviation cart is defined by rules and engineers, prioritising its systematic duties over its prestigious role of service, and while the service it provides is an enhancing experience, the experience of the cart is not enhancing to the customer journey.
Traditionally the aviation cart is defined by rules and engineers, prioritising its systematic duties over its prestigious role of service, and while the service it provides is an enhancing experience, the experience of the cart is not enhancing to the customer journey.

At JPA we like to address all aspects of the customer’s journey, from arrival at the airport and bag-check in, to the lounge spaces through to the full cabin experience – entry space, seating, service ware and bed linens. And now the humble aviation cart.

Adding power

The most significant innovation as we see it would be to humanise the cart with the inclusion of power. Power can enable many beneficial features such as motorised drives, heating, lighting, translations and intelligence. Power would instantly transform the carts behaviour, interactions, operation and experience for all its users.

Test caption

A new shape

Currently carts are cumbersome and heavy; half carts are tall and unstable. This cart is tailored to maximise its in service use, with refined ergonomics, dispensing provisions and subtly curving surfaces allowing a sympathetic coexistence alongside cabin products and passengers.

Shaped correctly, passing in the aisle is possible but with autonomous capabilities at the touch of a button the cart can auto park, sensing its surroundings as it goes, freeing the aisle quietly and efficiently.

Naturally, communications are present such that a seamless digital service can be provided between passengers and crew alike who with all these advancements can channel their energies into providing great service.

Related articles

Thought pieces
Design trends 2017
Read article
Thought pieces
CES technology trends
Read article
John Tighe
London

Related projects

Aviation
Cirrus Business Class Seat
View project