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Design trends 2017
At JPA, our designers are constantly attending design shows to see and feel the latest products, materials and trend developments across the world of design.
At JPA, our designers are constantly attending design shows to see and feel the latest products, materials and trend developments across the world of design.

Our goal is to identify the newest trends and developments in the areas of interior, product design, furniture, colours and materials. We observe different domains to enrich our vision and create new design opportunities for the future of travel.

Here are five highlights from what we’ve seen so far this year from shows like Dutch Design Week, the Geneva Motor Show, the AIX Show, and the Milan Furniture Fair.

Reflection and refraction

Lighting was a very big theme in all these shows. Play on scale, sculptural look and feel between the physical element and the light reflection. This clearly added an emotional touch to the space and product. A simple yet elegant signature detail to be explored further.

Neutrals and bold earthy tones

Many designers celebrated their designs through neutrals and terracotta colours. A clean and warm contrast that link to the domestic values. We noted that the colours are crafted with a more human approach. Brands are expressed with bold personality.

Fascinated by transparency

Transparent glass and acrylic in different shapes and sizes were still visible this year but one of the highlight was adding colour to the materials. Designers experimented with the transparency by blending colours and gradients, layering multiple objects and adding a variety of finishes. This resulted in unique colour blends and subtle light effects on the products surrounding.

Pure geometry outlined

The use of pure and minimal geometries were dominants. Profiles and outlines gave to the products a very playful, pragmatic design language. This in combination with the bold use of colours and contrast adds a graphic quality to the space and product. An essential design that’s brings character.

Immersing experiences

Every year, many of the big brands go all out to create an experience that will immerse the visitors into their brand and create a lasting memory. Promoting a unique personal connection and emotional response.

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