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Cathay Pacific unveils new Business Class seat


Cathay Pacific has unveiled its new Business Class seat, designed in conjunction with JPA, which will help redefine the travel experience for premium passengers.

The new seats are angled away from aisle and offer passengers a high level of privacy, balanced with openness. The wing-back seat design cocoons passengers in their own private area and the sculpted suite maximises living space. Outboard seats are angled towards the window whilst centre seats are angled towards each other, making them ideal for those travelling with a companion.

Alex McGowan, Cathay Pacific’s Head of Product, said:

 “We set JPA a challenging brief – to design a business cabin consistent with our vision to be the world’s best airline and our mission to provide outstanding products and services.  What impressed us most was how they were able to create big ideas, obsess about the smallest detail and then deliver both to our timescales.  Throughout the development process JPA was an integral part of our team.”

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