In 2010 Zodiac Aerospace, industry leaders in innovative seat design, approached JPA Design to collaborate on developing their seat offerings. Together, the two companies created the Cirrus Business Class seat, a unique and adaptable achievement in product design, and it’s impossible to overestimate the impact this breakthrough has had on the airline business since. First employed on JPA’s project with US Airways and then with Cathay Pacific immediately after, the design resolves the conundrum of direct aisle access and greater privacy. The reverse herringbone design is now widely regarded as the most ergonomic and desirable configuration, a benchmark for Business Class cabins worldwide. Since it first appeared, the reverse-herringbone configuration has been a fundamental part of the offerings of more than a dozen international carriers around the world. Cirrus went on to become Zodiac Aerospace’s best-selling Business Class seat.