We started with the belief that by combining the honesty of natural materials with the compelling aspects of the region, new and unique product could be carefully crafted to sit within the existing colour palettes.
Drawing inspiration from the Finnish landscapes, the colours and the unique play of light, we developed an honest, Nordic, nature inspired concept that encapsulated clean colours, fine textures and a touch of warmth.
Our design team developed a fabric based on our concept creating a strong sense of tactility and a surface quality that captures the light in different ways. We have identified weave structures and qualities with the desired aesthetic, performance and weight values, and briefed a range of sampling exploring colour and yarn combinations. Our team’s extensive knowledge allowed us to fine tune the yarn shades and structures to create Finnair’s textiles. We identified a wool crepe like aesthetic as the best fabric structure for Finnair’s business class, due to its subtly textured surface that created a soft feel for the seat at a macro level while the twisted fibres reveal colours inspired by the Finland’s landscape at a micro level.
The ambition for the dress cover was to create a design that has a domestic appearance whilst delivering on performance. A high degree of attention was given to the stitch lines, to reinforce the quality of the seat and provide a better performance during maintenance.