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Aviation
Singapore Airlines New Business Class
Since 1997, JPA Design has been entrusted to create many of the products and environments that define the Singapore Airlines experience. Our new Business Class seat, launched in 2017, is the latest expression of this unique brand.
Client
Singapore Airlines
Category
Aviation
  • Project launched in 2017
A pioneering new approach to seat manufacture

The new design is underpinned by a unique technology, developed and patented by JPA and offering a revolutionary approach to the construction of aircraft seating.

Known as the ‘Monocoque’ this approach uses the carbon fibre composite moulding as the primary support structure, eliminating the need for the traditional metallic sub-frame. This allows the seat structure to be dramatically simplified, thereby reducing seat weight and streamlining the construction process. 

This simplified structure in turn allows for greater flexibility in the fundamental arrangement of the basic seat components.

One notable benefit is the creation of greater under-seat stowage space to accommodate a full-sized cabin bag, as well as a laptop bag or handbag.
John Tighe
Design Director Transport, JPA Design
Passenger behavior is changing. The trend is now for people to bring more luggage into the cabin, so we set out to design Monocoque to have the largest under seat capacity to stow luggage, appealing to passengers wishing to have their personal belongings close at hand. This design enables the removal of the central overhead bins making the cabin more spacious and saves weight too. A win for Singapore Airlines, the cabin crew and the customers.
Connecting the passenger to a five star service

Alongside structural innovation, JPA designed the cabin to deliver outstanding comfort to passengers, and to facilitate effortless service from the real stars of the show, Singapore Airlines' exceptional cabin crew. 

Arranged in a forward-facing, four-abreast configuration that offers all customers direct access to the aisle, the seat also provides the cabin crew oportunities to enhance service delivery.

The new seats feature a larger, wrap around shell to enhance passenger privacy. The centre divider can now be fully lowered to form a double bed, making the two centre seats an ideal choice for couples or families travelling together.

More space, more comfort, more seats

JPA’s clever use of design allows the cabin layout to feature an extra two rows of business class seats, compared to it’s predecessor, without compromising on passenger’s personal space.

Passenger connectivity is catered for with a full suite of USB ports and an in-seat power supply.  Other features include reading lights with adjustable brightness level, mood lighting, an enlarged dining table, as well as stowage space for personal amenities with a thoughtful design that puts everything within easy reach.

The interior of the Business Class cabin showcases a modern colour scheme finished in a selection of soothing and sumptuous leathers and other materials.
John Tighe
Design Director Transport, JPA Design
We wanted customers to be delighted by a warm and modern ambience. We’ve evolved elements from the previous generation of cabin, offering a reassuring level of familiarity, but with more dynamic and bold features introduced through the space.

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