Singapore Airlines Premium Economy
Client: Singapore Airlines
Project: B777 – 300ER, A380 Premium Economy Class seat styling and colour and trim.
Launch: August 2015
Following the success of the Singapore Airlines Business Class platform, JPA design were approached to address the challenge of developing a new seat for Singapore Airline’s Premium Economy service. Working in collaboration with ZIM Flugsitz, JPA Design took the catalogue BC-01 product, originally set as a short haul business class product, and developed it to deliver against Singapore’s premium long haul requirements.
The seat boasts a 38” pitch, 8” recline angle and a fully upholstered leather 19.5” wide seat. It was redesigned to include features such as a cocktail tray, USB charging points, water bottle stowage, headset and personal item stowage in the console. The endbay was styled to discreetly integrate the crew step, with the new mouldings accommodating the mechanisms below. Recline angles and calf and foot rest ergonomics were developed to meet Singapore Airline’s requirements. The seat back and literature pocket were completely redesigned to incorporate the class leading 13.3” HD monitor and allow for extra stowage for laptops or tablets within easy reach of the passenger. The fully adjustable reading light has a bespoke ferrule and leather trimming with orange stitching which coordinates with the unique graphic stitch lines on the seat back.
“Many of our customers have been asking for a Premium Economy offering and we are confident that what we are delivering will exceed their expectations.” – Mak Swee Wah, Singapore Airlines Executive Vice President Commercial.