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Hawaiian Airlines - a luxurious approach to leisure travel

JPA approached the aircraft like we would a private jet; smaller, but with a luxury hospitality feel to the environment. Hawaiian were keen to include as many customised features as possible so we created bespoke partitions with custom light features which give the First Class cabin a memorable appearance and ambience. The fabrics selected for the Economy and Extra Comfort class seats with their triangular motifs are inspired by tribal patterns found on artefacts and tattoos. The wall coverings at first seem to be a geometric pattern, but on closer inspection, the passenger sees an abstract seascape of islands rising from the ocean. The curtains are inspired by Aho, the fishing nets and lines of the islands.