Cathay Pacific Premium Economy and Economy Class
Client: Cathay Pacific
Project: B777-300ER, B747-400, A330-300 and A340-300 Premium Economy Class and Economy Class seat styling and colour and trim
Launch: April 2012
JPA’s collaboration with Cathay Pacific on the design of its new Business Class seat and cabin interior also extended to the design of Cathay’s Premium Economy and Economy Class cabins. As part of this project, JPA was responsible for the re-styling of standard Premium Economy and Economy seats as well as developing a bespoke colour and trim design for both cabins.
For the Premium Economy seat JPA re-styled the seatback and created an amenity shelf under the personal TV which is able to accommodate small items such as mobile phones and reading glasses without encroaching on passenger space. JPA also re-styled the meal tray table housed under the armrest and designed a separate coktail table which emerges from the centre console to hold drinks or snacks. This extra surface area means that passengers are not solely reliant on the tray table. In addition, JPA developed the seat cushion ergonomics to improve passenger comfort.
For Cathay’s long-haul Economy Class seat JPA designed the amenity stowage under the personal TV and the segregated net pockets set apart from the literature pockets. Passengers’ legroom was significantly enhanced by reducing the size of the previously floor-mounted entertainment-related system seat box and fitting it to the underside of the seat pan to free-up valuable floor space.