About

Creativity, professionalism, expertise

We are a multinational design company with an exceptional reputation in the transport and hospitality sectors. We offer talent, energy, curiosity and the most progressive design tools and methodologies to turn complex challenges into compelling customer experiences.
Our work enables the most exciting brands in the world to create the environments, objects, buildings and vehicles of the future.
From our offices around the world, we partner with outstanding companies to help them connect with their customers.

Selected clients

Selected awards

  • Skytrax Best Business Class
    Singapore Airlines
    2017, 2016, 2015, 2014, 2011, 2010, 2008, 2007
    Skytrax Best Business Class
    Cathay Pacific
    2012
  • Five Star Rating
    The Pierre, New York
    2017
  • Best Business Class
    Singapore Airlines
    2016
    Best Business Class
    Cathay Pacific
    2014, 2015
  • Best Hotel in the World
    Umaid Bhawan Palace, Jodhpur
    2016
  • Silver Award Best Residential Design | Apartment > 2,001 sqft
    Tomlinson Heights
    2019
    Best Restaurant
    iL Lido at The Cliff
    2016
    Best Restaurant
    Aura
    2016
    Silver Award F&B Design
    Osteria Art
    2015
    Silver Award Hospitality Design
    Cape Weligama
    2015
  • Best Business Class
    Singapore Airlines
    2014
    Best Business Class
    Cathay Pacific
    2013
  • Premium Class Products
    Cathay Pacific
    2012
    Passenger Comfort
    US Airways
    2010
  • Favourite Business Hotel in India
    The Taj Mahal Palace, Mumbai
    2014
    Best Overseas Business Hotel
    The Taj Mahal Palace, Mumbai
    2014
    Best Family Hotel
    The Taj Mahal Palace, Mumbai
    2015
    The Gold List 2019
    Umaid Bhawan Palace, Jodhpur
    2019
  • APEX Best Passenger Comfort Innovation
    Singapore Airlines
    2016
    APEX Best Cabin Innovation
    flydubai B737 MAX8
    2018
    APEX Best Passenger Comfort Innovation
    flydubai B737 MAX8
    2018
  • Furniture Design Winner
    Singapore Airlines
    2014
  • Best City Hotel
    The Taj Mahal Palace, Mumbai
    2010
  • Best Overall Hotel Experience
    The Pierre, New York
    2010
  • Business Class Seat
    Singapore Airlines
    2008
  • Elliott Koehler
    Creative Director, London
    Our focus is creating a studio that will define the way we work, live and communicate in the future, exploring the possibilities of transportation, materials and the next generation of human interactions.

    American industrial designer Elliott Koehler brings delightful experiences to life with a holistic approach and passionate attention to materials and details.

    A graduate from the College for Creative Studies in Detroit, Elliott leads JPA’s London studio as Creative Director. Elliott brings over 10 years of industry experience from the in-house design team of Fortune 500 leader GE to the diverse product design studio LAYER. He has developed hundreds of products from strategy to production ranging from tech products, furniture, and aviation cabins for global brands including Airbus, Google, Vitra, NIO, Bang & Olufsen and Adidas.